Permanent field roles


This is your opportunity to be the face of an iconic brand, and to help it achieve even bigger things. How? By using your flair for sales to get it in front of even more customers. These roles involve boosting a brand’s visibility, increasing its availability, taking it into new retail environments and often all three. Your focus could be on getting the most out of your relationships with retailers, or you might be involved in consumer-facing demonstrations and events. Either way, you can expect scope to share your ideas, to hone your skills and to build a brilliant career by making your mark on your client as well as on CPM. 

Meet the team


I joined CPM on the Diageo account – an account I have a huge passion for. The insight and influence of CPM combined with the products and brands of Diageo was an instant attraction for me. CPM is a great place to work. I’ve been given the skills and training to make my role a success, and the opportunity to further develop my career.”
I started working for here in September 2017 and it was honestly the best move I’ve ever made. CPM invests in me and my colleagues, making sure we have the best knowledge, tools and skills to carry out our roles and to work to our full potential. I really enjoy my job and the team that I work with – long may it continue.”
I graduated with a finance degree expecting to become an accountant, but my real passion was dealing with clients and delivering campaigns. This is a fun and exciting place to work with fantastic career opportunities, a great support structure and a talent vision that’s focused on promoting people from within.”
For me, it’s the recognition and commitment to people that make CPM a great company to work for. I’ve progressed from Convenience to On-Trade thanks to the support of CPM management. I’m now one step closer towards achieving my career ambitions – I aspire to work my way up to account management and I know that CPM can help me get there.”
I was looking to move into sales from a background in hospitality and customer service. I was drawn to CPM because it works across sales, merchandising and consultancy. I’ve received lots of training and development so from being a 'newbie' in the world of sales, I’ve seen myself grow a lot. And I’m always given opportunities to develop further.”
I joined CPM on the Diageo account – an account I have a huge passion for. The insight and influence of CPM combined with the products and brands of Diageo was an instant attraction for me. CPM is a great place to work. I’ve been given the skills and training to make my role a success, and the opportunity to further develop my career.”
– Gavin, Business Development Executive
I started working for here in September 2017 and it was honestly the best move I’ve ever made. CPM invests in me and my colleagues, making sure we have the best knowledge, tools and skills to carry out our roles and to work to our full potential. I really enjoy my job and the team that I work with – long may it continue.”
– Georgina, Business Development Executive
I graduated with a finance degree expecting to become an accountant, but my real passion was dealing with clients and delivering campaigns. This is a fun and exciting place to work with fantastic career opportunities, a great support structure and a talent vision that’s focused on promoting people from within.”
– Josh, Client Services Manager
For me, it’s the recognition and commitment to people that make CPM a great company to work for. I’ve progressed from Convenience to On-Trade thanks to the support of CPM management. I’m now one step closer towards achieving my career ambitions – I aspire to work my way up to account management and I know that CPM can help me get there.”
– Louise, Business Development Executive
I was looking to move into sales from a background in hospitality and customer service. I was drawn to CPM because it works across sales, merchandising and consultancy. I’ve received lots of training and development so from being a 'newbie' in the world of sales, I’ve seen myself grow a lot. And I’m always given opportunities to develop further.”
– Ben, Business Development Executive

Some of our permanent field roles


On-Trade Activation Specialist

You’ll bring iconic brands to life across the On-Trade sector. With responsibility for your own territory, you’ll find innovative ways to promote your brands in a range of outlets, including bars and restaurants.

The role involves building great relationships with your customers to maximise every sales opportunity. We’ll need you to look for ways to increase the visibility of your brands and to train and inspire the outlet teams to promote the various different products to consumers. As well as that, you’ll explore opportunities to increase the brand footprint by making new connections and encouraging those connections to buy into the brand and its products.

Business Development Executive

This role is all about driving sales and boosting the in-store profile of your portfolio of products. You’ll do that by looking at all the relevant data and then making compelling sales presentations to store managers or business owners and other key store stakeholders. You’ll find ways to boost the availability and visibility of your client’s products too, securing prominent promotional space and POS displays.

Regional Sales Manager

You’ll manage a team to increase the distribution of a range of products, driving sales and growing the share of space in different outlets. We’ll need you to lead by example, establishing clear goals and setting high standards as well as coaching and developing every member of the team so they can build on their skills.

This is a very visible leadership role that will see you taking responsibility for all people, operational and financial objectives. Key to your success will be your ability to create a dynamic team environment that encourages positive approaches, collaboration and creativity.

Field Development Executive

You’ll boost sales for a portfolio of brands by building and maintaining strong relationships with both existing customers and new business prospects. That means getting in front of customers and adopting strategies that will ensure you get the best possible return on investment from each visit. You’ll have the drive to hit your sales targets and win new business from a list of targets.

This is a role that calls for exceptional communication and negotiation skills. You’ll be comfortable working in a fast-paced environment and balancing multiple customers and priorities.

National Field Manager

You’ll develop a high performance field team to deliver national KPIs and volume market share growth across designated channels for a specific brand. In particular, you’ll need to recruit, develop and retain a team of Area Development Managers, and through them, a field team. That will include performance management, appraisals and reviews, and coaching and development.

Your role will also involve liaising with the wider CPM management team to find new opportunities that will enable us to deliver on the client’s objectives. Across everything you do, you’ll maintain an excellent understanding of the client’s business, objectives, marketplace and competitors to help them main their strategic and commercial edge.


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Hints and tips


Think a permanent field role with us would be right for you? Then it’s time to search our current openings – almost. We’d recommend having a quick look through the questions below first. They’re some of the most common things we get asked by people who are planning to apply to this area of CPM, or who are already part of our recruitment process.


Do I need to have previous field sales experience to join you in a permanent field role?

At CPM, success out in the field is all about your attitude – if you’re up for a challenge, hungry to deliver great results and ready to take the next step in your career, then we can train you on the rest. That said, if you have any customer-facing, retail or sales experience that would be a plus. We also welcome applications from graduates who are keen to learn and make an impact quickly. We’re a very collaborative business, so even though you’ll be responsible for your own territory, you’ll always have a strong team behind you.

What do you want to see in a CV?

The simpler the better from our point of view. Use a clean design and a simple, easy-to-read font. We want to be able to get to the information that shows how you’d be a good fit for a role quickly. That doesn’t mean it can’t showcase who you are though – try to make the way you write concise but also engaging. Think manageable sections and clear headers. In terms of skills, there are certain core qualities that we look for in everyone here: you should be a great communicator, enthusiastic, encouraging and empathetic. We’ll certainly want to see a passion for sales too along with the drive and determination to take ownership of your own territory. Because these are field-based roles, a full UK driving licence is a must. Make sure you tell us something about your interests outside of work too.

Are there any big CV pitfalls to look out for?

Make sure your CV is professional. Comedy email addresses are definitely not the way to impress! Use warm language but be wary of making it too informal or chatty. We’ll also want to see attention to detail and accuracy so check for errors and, if you can, get someone else to proof-read it for you. Finally, try not to go over two pages – adjust the margins if you need to and use less content for less recent roles.

What’s the best way to prepare for an interview?

We’d recommend thinking about the questions you’re likely to be asked so you can start planning some answers. What are the key skills being sought, and how have you demonstrated them in other roles? Make sure you research our organisation and go beyond just this careers site (although this is a great starting point). Also plan your route well in advance and allow more time than you think you’ll need. You don’t want to feel rushed or stressed. 

What should I wear for an interview?

We represent prestigious clients and we’ll want to see that you can too. So make sure you look smart and professional. We think it’s always better to err on the side of formal and it’s a good idea to pick out your outfit in advance. Think about your accessories as well – make sure they’re appropriate for an interview. With jewellery, less is more and with footwear, go for smart but also comfortable. Finally, don’t forget to smile and make eye contact. 

What will you be expecting on the day?

You should get yourself up to speed with the client you’d be representing. We’ll want to see that you have a real interest in, and passion for, their brand and what they do. We’ll expect you to understand the role and our company too. Make sure you bring any documentation we’ve requested with you and it’s a good idea to bring a copy of your CV. And if you stumble over a question, don’t worry – it can happen to anyone. The important thing is to keep your composure. It’s absolutely fine to ask for a bit of time to think about your answer if you need to. 

How should I approach my interview answers?

We’d recommend structuring your answers by giving some context, explaining what you did and highlighting the outcomes. One way to do this is to use the STAR method – explain the situation, outline what the task (or goal) was, cover what action you took (especially as an individual), and describe the result. What did you achieve? What could you do better next time? We’ll also expect you to have some questions for us. It will help to show how much you’re interested in joining us.

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