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Meet the team – Lewis Richards


Meet the CPM Team!

We know that we’re nothing without our talented people, so each month, we’re going to introduce you to one of our CPM stars in the field.

Meet Business Development Executive, Lewis Richards, who works in the fast-paced LRS On-Trade sector. We took a moment to sit down with Lewis to find out what he thinks about working for CPM.

Tell us about what you do:

My role is to represent LRS’ premium mixer brand, Merchant’s Heart in various on-trade locations across the UK. I’ve been doing it six months now, and I’m really enjoying it! The role gives me lots of autonomy to manage my own time whilst making sure I get the job done. 

I love to challenge myself so being able to work to targets and be in competition with myself and the wider team is rewarding and gives me a great deal of job satisfaction. The team I work with are fantastic and we learn a lot from each other along the way.

What does a good day look like for you?

A good day is when I win new business and get Merchant’s Heart into new outlets. The on-trade industry is incredibly competitive so winning new accounts proves we’ve not only got a great product, but I’m doing what I love – selling. Growing and nurturing each account is really important as well and that’s where your personality and skills can really help to build rapport and trust with your customers. Id’ say that’s a vital skill for anyone looking to go into a Business Development position.

Tell us about some challenges you’ve faced

On the whole, I love what I do, but of course, with the highs, there can also be lows! It’s true that it can be a little lonely on the road and frustrating when things aren’t going my way. You do need the type of attitude that can keep going, stay motivated and see each challenge as a learning opportunity. Having said that, we’re a close-knit team and if you need any help, advice or support, there’s always someone you can go to. 

Highlight so far? 

That’s tough because there have been so many, but I think working with prestigious Bath Gin Distillery to stock the full and exclusive range of Merchants Heart has been my favourite project so far. Bringing in the wider team for support whilst taking the reigns as the lead in the project was extremely beneficial to my development and it was a great learning curve. I felt a great sense of pride that I and the team had managed to execute such a successful event together. 

Want in on the action?

We have lots of roles available right now on our website that could be perfect for YOU! Enjoy working in a fast-paced and fun environment where there are opportunities for growth and development. Join a team where you are truly valued and rewarded and where no day is ever the same. Browse our current roles. 

📸Lewis Richards.

Amanda Smith

Amanda Smith


Amanda Smith heads up the CPM UK Group Talent Acquisition team, recruiting over 1000 vacancies every year across field and office. With a background in Talent Management Amanda is a champion for the philosophy ‘Recruit for attitude, train for skill’ and loves seeing candidates with a can do approach succeeding and excelling in their role. Amanda fully understands the Sales industry having worked across all areas of the CPM business including Contact Centre, Field and office in client facing and operational roles.

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