Latest News
11th September 2008
CPM acquires TRO and merges it with Exentio to create top experiential agency
CPM, the UK’s largest field marketing agency, has acquired independent events and experiential
agency TRO. CPM will merge its own existing experiential agency, Exentio, into TRO, creating the
largest experiential agency in the UK.
CPM’s UK Managing Director Mike Hughes, said: “We have had an ambition for some time to grow our
existing experiential offering and increase the range of services we offer our clients. It is
clearer than it ever has been that consumers’ personal experience of brands defines how they
engage with them and the lifetime value of those relationships to brand owners. The CPM business
is all about “Making Effective Customer Contact” with our clients customers and experiential is
an increasingly important and influential part of that communication mix and we believe the market
is ready for a broader based offering.”
Integration of Exentio into TRO will be completed by the end of 2008. The merged agency will trade
as TRO and be led by TRO Chief Executive Rob Allen and his existing executive management team.
That team will be strengthened with the appointment of CPM Group COO Paul Woolley to the role of
non Executive Chairman and Hughes as a non Executive Director. The combined Agency will employ 160
staff across three locations and offer a wide range of consumer and corporate event services.
TRO Chief Executive Rob Allen said, “We have found our perfect strategic partner. We are proud of
the position we have reached as an independent agency, but it was clear that the best way to keep
TRO fully primed to meet our clients’ future needs was to align ourselves with a partner that will
help us achieve our goals. We have been in discussions with CPM for some time and it has become
increasingly evident that they read the world the same way that we do.”
“Our clients will benefit from having an experiential agency capable of helping them right across
their communications activity, for both consumer and corporate events. We can now also offer them
a truly international capability, which has long been one of our goals.”
“We are very excited about this development,” added Allen. “We shall work closely with our new
colleagues and make use of the CPM global network, while retaining our own identity, client
portfolio, culture and management. This arrangement is about equipping us to be best placed for
our next stage of development, a stage that will benefit clients, staff and suppliers.”
The CPM Group is part of Omnicom, the world’s largest marketing communications group. The merger
between TRO and Exentio creates one of the largest experiential agency in the UK.
5th June 2008
New launch for CPM Jobs
5th June marks the launch of the new version of www.cpmjobs.co.uk,
the plain talking website designed to take the jargon out of finding a rewarding
career with one of the UK’s leading marketing consultancies.
With its people delivering over 300,000 face-to-face, 120,000 phone and 10,000 web
contacts on behalf of clients each week, CPM recruits over 1,000 permanent employees
each year for a variety of roles both in the field, visiting retail outlets and
businesses, and in its offices in Thame, Warrington, Leeds, Crawley and Stockport.
In addition it also employs up to 3000 people a year for in excess of 15000 shorter-term
client projects.
Speaking about the launch of the new site Deborah Clarke, Head of Recruitment
CPM said: “Potential candidates are increasingly using the internet when looking
for a job so it’s vital that we have a website dedicated specifically to them.
“As we recruit based on attitude and then train people in the skills required
to do their specific job, many of our potential recruits are unaware of the range
of career opportunities CPM can offer – from helping a variety of brands sell
more based in a specific store or managing a territory driving sales for a particular
brand to working as either a communicator or client facing manager in one of our
offices.
“The purpose of this site is to entice everybody from students looking for
temporary holiday jobs, to high-flying commercial directors looking for their next
move, to consider CPM.
“We are working hard to make sure www.cpmjobs.co.uk
ranks highly on the internet search engines and, once people visit the site, we
are making sure our plain talking, no jargon approach explains exactly what people
can expect from a career with CPM.”
For more information about CPM, Field marketing and CPM people visit www.cpmjobs.co.uk
today….
31 January 2007
‘The Badger’ headlines at CPM Management Conference
The Badger, otherwise known as Ruth Badger from hit reality TV show The Apprentice,
took centre stage at CPM’s Management Conference on Monday 31 January 2007.
Following an amusing introductory role play from two of CPM’s board directors,
Karen Millard and Phil Roberts, which used the development of a personal relationship
to highlight the importance of pro-activity and insight in creating the perfect
business partnership, the Badger went on to demonstrate how a positive attitude,
understanding what motivates your team and never letting yourself get complacent
are the secrets to business success.
“The words can’t and won’t are simply not in my vocabulary,”
said Ruth, “It’s hard work being self motivated – especially when
you’re out on the road 24/7 – so having a positive can-do attitude is
the only way to succeed.
“I’ve not woken up in my own bed more than three times a week since
I was 22!” She added, to the amusement of some of the audience!
Inspired by what they had heard from Phil, Karen and Ruth, CPM’s managers
were then split into breakout groups, which is when the real work began.
Four CPM clients from 20th Century Fox, ASDA, Mars and Sky, each set a challenge
for the teams to solve. In true Apprentice style, the teams had just three and a
half hours to crack complex field marketing problems that had been keeping the clients
awake at night and had to present back their solutions to find out if the were “hired”
or “fired”.
The winning team cracked the challenge of demystifying wine for ASDA customers and
their ideas have been taken back to ASDA for consideration in-store.
The day concluded with Mike Hughes, managing director of CPM using Lauren from the
Catherine Tate show to explain why being ‘bovered’ can help create the
perfect client partnership. He highlighted the importance of the CPM people working
out in the field and explained how by they, and their office-based colleagues, being
bothered had contributed to the company smashing its financial targets and exceeding
its profit plan by more than 10 per cent.
Commenting on the success of the conference Mike Hughes said: “CPM’s
business is all about the skills and commitment of our people. This conference highlighted
that when we bring managers from different clients and disciplines together to solve
real client problems we are a true force to be reckoned with. The feedback from
the delegates has been great; everybody went away feeling enthusiastic for the challenges
of the year ahead.”
About CPM:
Delivering over 300,000 face-to-face, 120,000 phone and 10,000 web contacts for
its clients each week, CPM is the UK and Europe’s leading customer acquisition
and management company. Established in 1936, its heritage lies in field marketing
although it now also offers a comprehensive number of contact solutions, both within
retail sector and direct to client’s end consumers. It is the number
one field marketing company and a top-10 telemarketing company within both the UK
and Europe.
Press contact:
Victoria Stainton
Mistral PR
Tel: 01869 352720
Fax: 01869 351519
Email: Victoria.stainton@mistral-pr.co.uk
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